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The Subdial Monthly
London, Switzerland and a shit load of watches.
Table of Contents

Yes I know it’s been more than a month
Alright people, I’m back from Europe and after a couple of weeks, I’ve finally caught up with some of the stories I wrote when I was over there. Took me long enough. I know I said this would be a monthly newsletter, it’s in the name for god’s sake, but I honestly feel that it’s better this way. It's a little bit sporadic, sometimes more often, sometimes less. I would rather write to you when I have something interesting to say than follow a schedule and fill it up with boring factoids and watch spec sheets. There are plenty of other newsletters that offer that. I want you to be excited when you see an email from me pop up, because you know there’s something worthwhile in there. So enjoy this edition of The Subdial (not so) Monthly and I’ll be back in your inbox in 30 days. Or 3, you’ll never know!!! HAHAHA
Some Trip Highlights
Alright, sit down with a cuppa while I get the slide projector out. I’ve got some things to show you.

The Maison Assouline boutique in London is incredible. Located in a historic building, the whole place smells like old leather and money. I spent an hour walking around, taking it all in. If you want to learn more about Assouline and their watch books, go HERE.


This Czapek PLACE VENDÔME (above) and Parmigani Tonda PF Xiali Calendar were highlights of my window shopping in London. If you’re ever in town, make sure you visit Swiss Gallery on Bond Street. They’ve got all the good stuff.


My Trusty Ocean To Orbit Lhotse on the cobblestone streets of Bern, Switzerland. It’s the perfect travel watch and didn’t leave my wrist for three weeks. I love this thing.

Two of the most beautiful case backs I’ve ever seen in my life. The Krayon Anywhere is a revelation. You can read my story HERE.

Here’s a bonus shot of me in the rain in front of the Churchill Statue in London. Seems like a thing people do.

The Parmigiani Flurier Tonda PF Micro-Rotor No Date Is A Religious Experience.
It’s almost impossible to try a Parmigiani Flurier in Australia, you have to either know someone who has one or hop on a flight to Singapore. So when Wasim reached for the Tonda PF Micro-Rotor No-date I was excited to try something new. As he sat down he looked me in the eyes and said in a serious yet alarmingly intimate tone ‘You’re going to love this’.
It’s as if he knew deep down in his soul that he had found the watch for me. ‘We’ll see’ I thought to myself.
I’ve loved the look of the Tonda PF since it came out but thought it would be a little big for me. I assumed it would wear broad on the wrist like the Bulgari Octofinissimo, but boy was I wrong. Like I say to my wife 'Assuming makes an ASS out of U and ME'. Get it?

Fish Eyes, Sunrise And The Krayon Anywhere
Norman Vincent Peale, controversial author of The Power of Positive Thinking, once said, “Shoot for the moon. Even if you miss, you’ll land among the stars.”
This looks great on a Pinterest post, sure, but practically, it doesn’t work at all. Firstly, the moon’s closest star, our sun, is four light years away, so you won’t be landing anywhere near it if you fail, and secondly, you wouldn’t last long enough in the cold vacuum of space to realise you’ve fallen short of what you wanted.
It seems neither outcome is a good one, but for the sake of explanation, I’ll use Peale’s quote to introduce a recent experience I had in Switzerland. One where I shot for the moon but instead of landing among the stars, I landed somewhere better.
Right in the centre of the watchmaking sun.

Sticky Door Mats And Fist Bumps - My Visit to Bovet 1822
The smell of cow poo lingers in my nose as I sit on my British Airways flight at Zurich Airport awaiting departure back to London. The freshly digested grass has followed me all the way here and I’m not mad about it. It smells clean. It smells like Switzerland. It first hit me when Fanette, Bovet’s communication manager asked me if I wanted to stop by the side of the road for a photo. I said yes obviously, I could see the Bovet Castle nestled in the trees up ahead and the view was as Swiss as Roger Federer, fondue or a white cross on a red flag. The Smell of cow droppings promptly brought me back into my body after a surreal morning of exploring watchmaking workshops, eating melted cheese and sipping Absinthe. I have a lot to talk about, but before we get to that, let’s start at the beginning.
Well done if you’ve made it this far, and if you have, you might as well do me a favour. Forward this email to someone you think would enjoy it, they can subscribe at the button below. You are a legend XX
Cya in the next one x